Experiencing trouble creating effective landing pages?
Converting visitors into leads and customers requires landing pages. However, developing a high-converting landing page without a designer or developer might be difficult. Businesses typically lack the design, coding, or time skills to create a conversion-focused landing page. You need a great landing page, but your tools are complicated.
Imagine losing business because visitors don't stay long enough to act.
The best landing page builders of 2024.
Best for AI-driven features and advanced A/B testing
Unbounce
Unbounce dominates landing page builders for good reason. This 2024 top pick has AI-powered capabilities like Smart Traffic, which automatically routes users to the page most likely to convert, and Smart Copy, which generates copy. A/B testing is their specialty, enabling you optimize pages using data rather than guesswork.
The drag and drop editor makes beautiful pages easy, and interfaces with key marketing tools streamline campaigns. Unbounce's sophisticated capabilities require expertise, but the conversion benefits are worth it.
Benefits:
- AI-powered optimization
- Superior A/B testing capabilities
- Wide range of templates
Leadpages
For marketers and small enterprises who need simplicity
Leadpages is a top choice for utility and simplicity. Its drag-and-drop editor makes it easy for non-techies to create professional landing pages rapidly. Leadpages' conversion-focused templates maximize lead generation.
Leadpages also has pop-ups and alert bars to capture leads without being invasive. It works with Mailchimp, making it ideal for small businesses trying to build their subscriber base.
Benefits:
- Extremely easy to use
- Conversion-optimized templates
- Built-in lead capture tools
ClickFunnels
Excellent for entrepreneurs building full sales funnels
ClickFunnels is a complete sales funnel builder. To increase sales using a well-structured funnel, use ClickFunnels. It lets you build landing sites, sales pages, and order forms without coding.
ClickFunnels boosts average order value with built-in upsell and downsell options. Entrepreneurs who want to maximize ROI should guide visitors through a buying experience.
Benefits:
- Complete sales funnel solution
- Easy integration with payment gateways
- Focused on maximizing conversions
Instapage
Ideal for complex campaign teams
Teams creating complicated landing pages commonly use Instapage. Multiple team members can provide real-time input and edits using its amazing collaboration tools. This is ideal for marketing organizations handling many campaigns.
Personalization is also a strength of Instapage, which uses dynamic text substitution to match search queries. Additionally, its powerful A/B testing features make it easier to optimize your ads.
Benefits:
- Excellent team collaboration features
- Dynamic text replacement for personalization
- Advanced testing and analytics
HubSpot
Best all-in-one inbound marketing
The landing page builder in HubSpot's strong inbound marketing platform is ideal for marketers trying to streamline their efforts. It integrates with HubSpot's CRM, email marketing, and automation tools for a seamless marketing experience.
An intuitive drag-and-drop editor and conversion-optimized templates make the builder straightforward to use. For data-driven marketers, HubSpot's real-time landing page statistics make it a good choice.
Benefits:
- Seamless integration with HubSpot’s tools
- Data-driven performance insights
- Excellent for inbound marketing strategies
Swipe Pages
Ideal for focused on mobile devices, AMP landing pages
Mobile optimization is essential in 2024, and Swipe Pages excels. It lets you develop fast-loading AMP landing pages to reduce bounce rates and improve mobile conversions. Swipe Pages is ideal for mobile-focused businesses that need rapid page loading.
The platform's drag-and-drop editor is simple, and you can customize pre-designed themes without scripting. Marketers running Google or Facebook Ads targeting mobile consumers will benefit.
Benefits:
- AMP pages for fast mobile loading
- Easy to use with drag-and-drop features
- Optimized for mobile-first campaigns
Systeme.io
Ideal for budget-conscious marketers
Systeme.io is a feature-rich all-in-one platform for budget-conscious marketers. It offers landing pages, email marketing, sales funnels, and membership sites in one platform. Solo entrepreneurs and small firms that need multiple marketing tools without multiple subscriptions should use it.
Systeme.io's landing page builder is easy to use and customizable enough to make your pages look great. Despite lacking advanced features, it's hard to surpass its value.
Benefits
- Budget-friendly
- All-in-one marketing solution
- Great for small businesses and entrepreneurs
The landing page builder industry is competitive in 2024, but the seven options we've outlined solve marketer challenges. Landing page builders include advanced A/B testing, mobile-first pages, and sales funnel systems. Choose a tool that matches your needs today to stop losing conversions.
