Integration is one of the reasons where most of the companies lose their deals and it is reported that many smbs and mid-size companies lose customers due to the lack of integration and support. The survey which we conducted recently with Product Managers produced a common answer were many SaaS companies failed to retain customers due to integrations but also there are other SaaS companies who increased the retaining rate with pre-built connectors. The evolution of integration space has been widely increased where now SaaS companies can embed all the apps through embedded iPaaS in their SaaS. There are so many embedded integration platforms, but Klamp is an embedded Integration platform which has been ranked as #1 easiest to use platform.
There are few embedded integration platforms, but each has different ICPs (ideal customer profiles) and features. Sign up for a free trial and ask for a demo to know which one suits your organization. From this link, check out the six best embedded integration platforms, along with pros and cons.
Criteria for the best embedded integration platform
When searching for an embedded integration platform, it's crucial to consider specific criteria as they involve numerous privacy concerns. I have outlined a few criteria that may assist you in selecting an embedded integration platform for your SaaS.
- Custom UI
- Integrations or Apps
- Support
- Pricing
- Security and Compliance
These are the 4 major things you should check before an embedded iPaaS.
Custom UI:
Ensure your SaaS maintains the same brand colors to prevent your product from appearing strange. Following these guidelines will prevent any alterations to your product's appearance and feel. There are only a few embedded integration platforms, such as Klamp, Cyclr, and Useparagon, in which you can customize your UI. Still, SaaS, which wants to shorten the development cycle, can adopt a ready-to-integrate marketplace with more than 200 apps.
Integrations or Apps
Check out the list of apps you want inside your integration eco-system; pre-built connectors will help you to integrate them instantly, while the apps that you are requesting can be rolled out in 3 days if there are proper API endpoints. Klamp.io offers a section where they will roll out any app in 3 days based upon the request. Don't worry if there are only a few apps in the apps library; certain embedded platforms will only include frequently used apps.
Support
Recent market research reveals that many no-code integration apps and embedded integration apps offer inadequate customer support. Since product managers and sales managers make up most of the POC, they require initial and ongoing support when needed. There are also other apps that give the best support. Whenever there is a support issue for your customers from integration, it's better to take a team for the embedded iPaaS platform that you have chosen.
Pricing
Pricing plays the major role in all SaaS companies since integration pricing feels like a nightmare for many SaaS SMBs. Considering this, many embedded integration platforms made the pricing structure tailor-made pricing, which is totally flexible according to the size of the company. In embedded integration platforms, the pricing is invisible, unlike other SaaS products.
Considering the pricing factor, Klamp.io has introduced a start-up plan where you get 80% discount. See the pricing.
Security and Compliance:
Integrating your SaaS with any third-party apps increases the risk of security and data breaches. It's good to check that the product you choose has HIPAA, SOC2, GDPR, and CCPA to avoid unnecessary privacy issues.
G2's Best Embedded Integration Platforms
G2 has unveiled the top 20 embedded integrations for the summer season, with a ranking that solely relies on customer feedback about the product's legitimacy. The ranking order is given on different factors like easiest to use, highest rated and free.
In this category, Klamp holds the #1 position for the easiest-to-use platform; they have also implemented a simulation page that allows you to see how your SaaS will look when you integrate Klamp into it.
Klamp.io
- With more than 200 pre-built connectors, Klamp can roll out the apps the user requests in 3 days.
- Its intuitive user interface (UI) has enabled users to integrate apps without any assistance. Klamp concentrates on the product and sales heads, as its design encourages non-technical individuals to handle integration without the assistance of developers.
- Klamp is the affordable embedded iPaaS solution for all size companies.
Cyclr:
- SaaS companies and enterprises can create automated workflows and connections between various apps and services using Cyclr, a low-code integration platform.
- It enables nondevelopers to integrate multiple third-party services without writing extensive code, making it a powerful tool for managing API integrations.
- Cyclr’s drag-and-drop interface simplifies the creation of workflows, reducing development time and operational complexity. With built-in analytics, users can also track performance and monitor the health of their integrations in real-time.
Prismatic:
- Prismatic is an embedded iPaaS tailored specifically for SaaS teams, enabling them to offer integrations as a part of their product suite.
- It provides developers with tools to quickly build, deploy, and manage integrations, allowing SaaS companies to scale integration offerings without overburdening engineering teams.
- Prismatic’s developer-friendly platform supports complex integration use cases, while its embedded integration designer allows customers to self-manage their own integrations.
- Additionally, Prismatic ensures security and reliability with features like auditing, logging, and error tracking.
Tray.io:
- Tray.io is a cloud-based platform that empowers businesses to automate processes and integrate different applications using its powerful, low-code interface.
- It provides a visual workflow builder where users can design complex automation tasks, combining services like CRM systems, marketing platforms, and databases.
- Tray.io supports a wide variety of connectors, enabling businesses to synchronize data between different systems effortlessly.
- With enterprise-grade scalability, Tray.io allows both technical and non-technical users to automate key processes, improving efficiency across departments like sales, marketing, and customer support.
Paragon:
- Paragon is a no-code integration platform that simplifies the process of connecting and automating third-party applications.
- Engineering teams can use it to streamline API integrations without spending hours writing custom code.
- Paragon’s platform allows users to quickly build, test, and manage integrations using pre-built connectors for popular services like Slack, Salesforce, and Google Drive.
- With a focus on flexibility, Paragon offers a seamless development experience by providing detailed documentation, real-time monitoring, and error tracking, making it simple for teams to deploy integrations at scale.
Integrations and its use case:
Many embedded integration platforms employ a strategy of deploying ready-to-use apps within their ecosystem during the initial phase. However, the primary challenge is that these apps may not address all your use cases. Initially, when the apps are Initially, the deployed apps cater to a limited number of common use cases depending on their category. ion platform where the apps will be developed to solve your specific use case.
Take time to check Klamp.io, our embedded iPaaS platform, which is complete no-code and developed for products and sales teams.